The American political landscape has recently been dominated by a conservative, right- wing, populist backlash, which found its pinnacle in the election of Donald J. Trump as the 45th President of the United States. Trump is known for his explicit racism and deeply conservative views on issues such as abortion and immigration. However, Trump’s political views have shifted throughout the years - from being liberal and moderate (Trump was at times even a registered Democrat) to right-wing populist.1 This shift of political record from a moderate to a more right- wing, populist one could be observed prior in the United States, especially in the 1960s, when Civil Rights were a salient issue. George Wallace and Richard Nixon, who would later be known for their arch-segregationist stance and the latter for his use of ‘dog whistling’ are prime examples for a shift towards right-wing and conservative populism. I argue that right-wing populism in the 1960s was a deliberate electoral strategy in which opportunists such as George Wallace and Richard Nixon exploited a political racist ideology in order to pander to a larger voter base...